Define who can actually buy.
We start with the accounts that fit your product: their size, their stack, their model, their situation. Then the people inside them who own the problem you solve. Titles mislead, so we read the role behind the label.
Build the list before the pitch.
Stalled outbound almost always starts with a bad list. A rented export ages fast and treats every title as a buyer. We build your reachable market account by account, and you own every row.
Write down why.
Each account carries its reason: why it fits, who matters there and what we learned about it. The reason travels with the record, so the next person to pick it up does not start from scratch.
Keep it clean while it runs.
People change jobs. Companies get bought. A list is a living thing, so we keep it current while the outbound runs, and every stop request is recorded against the person for good.
Agree the yardstick first.
Before the work starts we agree a baseline with you: what pipeline looks like today and how we will both judge change. Every report reads against it, in plain words.
Ownership
Own every row.
The data sits in your systems, under your account, from the first day of work. At handover nothing has to move, because it was always yours.
That matters more than it sounds. When an SDR leaves, the list usually leaves with them, in a spreadsheet nobody can find. Here the list, the research notes and the history of every conversation stay with the company that paid for them.
What we will not do
Keep the list honest.
A few lines we hold, because a list built carelessly costs you more than the time it saves.
No people outside their work.
We reach people in their business role, about their business, and nothing else.
No reselling.
Your market map is built for you. It is never packaged up and handed to anyone else.
Start here
Start with a map, not a list.
The Bookings Map shows which channels you run, which sit idle and where a well built list would make outbound worth doing. It is free, and it is yours to keep.